Beat Netflix Throttle - 7 Steps to Getting the Netflix Movie You Want



Do you use Netflix for movie rentals? Have you experienced a slowdown in delivery of your movies or a slowdown in Netflix receiving your movies all of the sudden? If so this is likely because you have been labeled a "heavy user" and are being throttled by Netflix. I will outline seven things I have used to work around this and ensure I am getting the movies I want (including new releases) as fast as possible.

WHAT IS THROTTLING?

It is a known fact that throttling happens. To understand what "throttling" means, read this question and answer with Netflix CEO Reed Hastings in an interview with Fortune Magazine:

Question Bill Greenstein, Seattle : I stopped my subscription to your service because of
your well-documented "throttling" of frequent renters. How can you say you are
focused on customer service when you alienate your customers in this way?

Answer by Reed Hastings: When we are short on new releases, which we try not to be, we
believe it's fairest to allocate those new movies to subscribers who have not
rented much recently. This upsets heavy users because they are not in the front
of the line for new releases. We are straightforward about how it works, but not
everyone likes that policy.

In my opinion there are a few things that trigger throttling:Renting more than Netflix's "average" number of movies per account cycle (the start date of your netflix billing cycle). If you are in a five-out plan and rent more than their average, they will begin throttling you. Even if you are on the unlimited one-out plan, if you are watching a movie the day you receive your movie and returning it immediately that day or the next day consistently throughout a month, you will eventually be considered a heavy user.

HOW TO AVOID THE NETFLIX THROTTLE
Over the past few years, I would be considered a pretty "heavy user" - especially in the Summer Months when we watch a bunch of movies. After two or three months of heavy usage, I usually experience a slowdown in delivery (approximately a day longer than normal for either Netflix receiving movies I return and/or a day longer than normal for shipment of movies.) I have learned to deal with these slowdowns using the following methods:

1. Account Rotation - Only stay a member of Netflix under one account for a maximum of three months (if you are renting many movies in a month). Once Netflix begins throttling your movie delivery there are two ways to account rotation.

  • You can "take a break" from Netflix for a month and restart the same account. This would prevent you from losing anything in your queue, but you would of course not get movie deliveries during your one-month "break".

  • Another way is to maintain two netflix accounts. Keep one active until the throttling begins. Once delivery is slowed, wait until the end of your rental period (before Netflix charges for a new month) and cancel the account. Now start up another account with a different credit card (I do this just in case they match up the two accounts) and stay with that account for one month. Your new account is a fresh start so you will be treated as a new customer again. If you switch back again to the original account after a month, you again have a fresh start and throttling won't begin any earlier than one month later. This seems to be the most effective way to beat the Netflix Throttling system. I've used this off and on for over a year with excellent success.
2. Return Watched Movies During the Week Immediately - This is an obvious one, but important. Always return your movies as soon as you have watched them.

3. Move Unreleased Movies to the top of your queue - Several weeks before the release date, Netflix moves unreleased movies from the "Saved" section of your queue to the bottom of your main queue. Immediately move these unreleased movies to the top of your queue. Netflix will continue to deliver the first available movie until the new movie is released.

4. Return your movies on Friday or Saturday - If you have a new release (now at the top of your queue) you want to receive at the earliest possible date, be sure and return movies on Friday or Saturday. Since Netflix mails new releases on the Monday before the Tuesday release date, this will ensure that Netflix will receive you returned movie on Monday and will mail the new release you want that Monday.

5. Return Movies at a post office box that hasn't picked up yet. If your mail pickup is slow, find the latest drop-off postal box to return your Movies. For a great way to find post office boxes near you, use Mailbox Map (similar to Mailbox Locator highlighted at Lifehacker) - This site lets you search by address and then shows a google map with a list of all post office mailboxes near you with the various pickup times. This is nice especially for Saturdays when you might want to return a movie, but the mailman has already picked up at your home mailbox. Using this site, I can find a mailbox that picks up at 3:30pm and another at 5:00 pm on a Saturday.

6. Only use the three-out or less plans. The higher the number of movies you rent, the more likely you will be considered a "heavy user" by Netflix. I always stick with two or three-out plans. After increasing to more than that, I always found that Netflix slowed down delivery within a month because they labled me a "heavy user". UPDATE: Note that several commenters over at www.hackingnetflix.com have noted that Netflix no longer penalizes you for the over-three-out plans as they used to. Reportedly they allow for more rentals in a month since you will obviously rent more if your on the 8-out plan for example

7. Frequent the excellent weblog HackingNetflix by Mike Kaltschnee. Here you will find a continual wealth of information related to Netflix and other mail-based movie rental sites. Read the posts as well as the comments to keep up on the latest features of Netflix as well as ways to keep up with any changes to Netflix's service.

Even if you aren't a heavy user, you will benefit from the advice above. I love Netflix and of course movies. Following the above steps makes sure I will enjoy netflix no matter how many movies I rent from them in a month.


More Netflix-Related Articles:
Netflix Watch Now Hacked - Rip Movies from Watch Now
Why Netflix has already won the DVD Rental War
Complete list of all Netflix Watch-Now Movies
Renting Movies from a Vending Machine
Netflix Watch-Now Mini-Review
Are You a Couch-Potato Pioneer
Rent Movies from a vending machine - Redbox Review

Check out the rest of my weblog for information on Home Theater PC's, Making a Digital Photo Frame from a Laptop and other Gadget and Media-Centric Information.

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Comments:

diddy said...

Brent, in re #1, I thought only one netflix account could be associated with a given street address. Is that not true?

Brent Evans said...

Good Question. I've been doing this for a long time so I would say Netflix at least has a difficult time tracking that rule (if it is a rule).

If all else fails, use some difference in the mailing address such as "ST" as opposed to "Street"

Anonymous said...

Another tip: whenever you can conveniently do so, send back two discs in the same envelope, and hold on to the extra envelopes. Then if you wind up receiving a movie from a distant distribution center (a typical throttling technique), you can use one of your extra envelopes to send it back to your local one. (You can also just black out the city and ZIP code on one of the distant envelopes, but that may not be considered kosher by the post office.)

Also, I don't see any point in ever returning a disc on Friday. Since Netflix doesn't process anything on Saturday, there's no difference between returning a disc on Friday vs. Saturday. So I would just wait until Saturday and try to get two discs out at the same time.

Brent Evans said...

I only say Friday if you have already watched the movie. Let's say you watch a movie on Wednesday night. Don't return it on Thursday if you want a movie that will be released the next week or Netflix will send you an movie available on Friday (not the new release).

Anonymous said...

Yes, I see your point about not returning it on Thursday. But there's still no point in returning it on Friday, either. You might as well wait until Saturday. Skipping Fridays makes it easier to accumulate two discs to put in the same envelope.

(Assuming, as is the usual case, your movies make it back to Netflix in 1 day.)

Brent Evans said...

You're right. There's really no advantage to returning on Friday vs. Saturday. Only reason I do it is because I have a very bad habit of forgetting to mail it on Saturday - just me being lazy :)

Anonymous said...

Whenever I get a disc from a distribution center other than the closest one, I use a permanent marker and black out the Netflix address so that it only reads "nearest Netflix shipping center." This forces my post office to send it back to the closest center since they don't have time to rewrite the address. This method was originally posted on Hacking Netflix.

Anonymous said...

Your suggestion of holding on to the DVD over the weekend only works under certain scenarios. Anything I send back after the final pickup on Friday will not be processed before the following Wednesday. In fact the last few weeks even if I send it back on Friday before last pickup they will not process it until Wednesday. Of course, in the early months of my service they did process it through on Mondays.

The distribution center is in the same town that I am. I use the Post Office as it is my closest choice of a box drop-off -- I go inside to drop it off. Plus, I live in a place with the highest on time delivery rate for the US Postal Service in the entire nation and anything and everything else I mail at the same time gets where it is supposed to be on time. Same holds true for other things sent to me. I rarely get discs from other areas of the country and I'm usually getting movies that are a couple of years old -- not new releases. I just had a really quick turn around on my 2 out at a time plan ... until they throttled me completely.

I may try the cancel/resubscribe ploy. I may just cancel.

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Anonymous said...

Well,
It's been almost a year since any posts here ans I ASS-U-ME that the problem has run its course. Since we got a local distribution center in Knoxville, any problems with a fout-out have disappeared and I have over a years experience.

BTW: I tried the Blockbuster free trail and never once got the title that I had ordered.

Anonymous said...

Broken TRUST is what ultimately will end Netflix. Here’s why:
I can accept that such a company might not have every disc available in every location every day. As a customer, I understand and can wait. I’ll trust they’re being straight with me and cut them slack.
However, it is disingenuous to report that a locally unavailable movie must be shipped from another location THE NEXT DAY. There is no reason it couldn’t be shipped THAT day. Combine the one day delay for shipping from the distant location, extra travel time, plus no weekend service and you’ll wait a week for your movie. This is throttling plain and simple. A cheap trick. If Netflix had good will towards you as a customer it would simply locally ship the next choice in your queue the day you originally requested it.
Once you figure out their disingenuous strategy in one part of your dealings with Netflix, you can’t TRUST any part of their operation. Netflix smoothes over its fundamentally bad relationship with its customers with cheap prices. You might classify it as an abusive co-dependent relationship.
As soon as another company or technology comes along that doesn’t treat its customers neurotically, Netflix will go out of business. When customers are handled in underhanded ways, they GET IT. They’ll bolt at the first chance.

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