Amazon announced today that Amazon shoppers can now purchase any Kindle eBook as a gift to anyone with an e-mail address. Yes, it’s kind of difficult to wrap up that eBook as a present but as a Kindle owner I can tell you this is a really nice feature addition.
The Gift giver chooses a book in the Kindle Store, and sends the e-book as a gift by simply inserting the recipient’s email address. Recipients can then redeem the gift in the Kindle Store to read on any Kindle or Kindle app.
Amazon adds this feature just in time for the holidays and right after earlier announcements that that magazines and newspapers will be available on Kindle apps and that users will soon be able to lend e-books for a 2-week period just like Barnes & Noble Nook readers can.