Monday, December 15, 2008 Transforming into Online Video Destination


CBS Interactive is transforming its property (purchased from CNET) into a video portal that combines content from multiple sources including Hulu. will be joining sites such as Hulu, Joost,, and in part YouTube to catalog and link to content from various video content distributors. has already begun bringing video content from CBS (of course) and Hulu while they continued to be an excellent source of television information on the web.

This transformation will reportedly take place in January 2009. has been one of my go-to places to find episode information for popular television shows and “water-cooler” discussion of those shows. reports that is drawing over 16 million unique monthly visitors with info on approximately 19,000 shows.  Mixing in actual television video content is a no-brainer in my opinion.  Mixing in the social discussion of televsions that already exists at with actual TV content could push up to or even above’s popularity if the execution is done right.  Let’s hope CBS gets this right as their online video content thus far has left a lot to be desired.